Tuesday, March 20, 2007

Reasons to Riot

There's a few pieces in the Reasons to Riot exhibition that instantly grabbed my eye. The main piece that is displayed as the advertisement for the exhibition is a very nice collage of elements fundamental to the exhibition. With bright colors in a graffiti-esque sort of way and what seems to be screen prints or transfers with halftone dot patterns that create incredible movement and visually appealing areas of color concentration.

The one that i really like has none of the above qualities. It's a faux-Absolut Vodka advertisement displaying shipment of African slaves uncomfortably crammed into an Absolut Vodka shaped ship with the headline ABSOLUT POWER. The display is a big light box with an opaque white background and black print that projects brightly throughtout the exhibition.

This piece is great to me because I like to keep up with Absolut Vodka advertisements because I find them very intriguing and interesting in the ways they dictate their product with incorporations of different elements. This directly relates the Vodka to another subject with just visual keywords.

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