This character represents consumer culture and all the people that over consume the massive amounts of mainstream consumer products the world has to offer.
The throwing-up represents the manipulation of capitalism through these consumer products and a backlash due to this over-consumption. Throwing-up is not pleasing and is a affect of sickness and a way of ridding the body of something bad and in this case it is discarding "consumerism" from one's self through a physical act.
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