Tuesday, March 27, 2007

Change v.2

I decided to keep my project ideas that I created in Change and alter the way I aesthetically showed the "change" happen. In the project before, I showed it using overlapping transitions and with this one I decided to use the masking effect to mask out the consumer items.

I took a picture and used multiple animated masks on the one layer to edit out the brand names of numerous mainstream consumer products along with opacity transitions. This is showing some of the same elements that the Change piece did but placing it within a regulated space and giving it a grouding to how consumers actually do over consume.

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